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Mercedes-Maybach - Strategy Internship 2023

Stuttgart, Germany

Mercedes-Maybach is a leading global automotive luxury brand. In the department “Product Management & Business Development Maybach“, we steer the brand, the products and related services. A small team of passionate professionals with diverse backgrounds, we are driven by our mission to unlock the next chapter of the successful Maybach brand.
We ensure success by closely aligning with our counterparts in the key markets (e.g. China, Korea, USA, …) and the headquarter functions of Mercedes-Benz (R&D, production, marketing & sales, finance, …). In the strategy team, we take the bird’s eye view and ask the big questions, e.g.: how to steer and structure the Maybach business? How to prioritize our market research activities and how to manage our knowledge? Who are our current and future customers and competitors? How could our business model evolve, and which growth pockets should we seek to unlock?
By tackling these questions, we directly contribute to Maybach’s future success. If this sounds interesting to you, we are excited to hear from you! Please send your CV & application letter directly to Jonas Feller.

As strategy intern at Mercedes-Maybach, you will take on responsibility for:

  • Screening and assessing strengths, weaknesses, opportunities and threats to the Maybach business model, taking into consideration brand, product, service as well as customer, competitor and regional developments
  • Identifying strategic action fields, outlining project proposals on how to tackle the identified challenges and taking the lead on defined work packages within those projects
  • Evaluating strategic options for Maybach in close collaboration with stakeholders (e.g. from sales, retail network, marketing, product management etc.)
  • Generate outside-in views to help enhance the structure and organization of Maybach‘s strategy development and strategy steering


  • Currently enrolled in a management master program (or graduated in 2023)
  • Prior experience in strategy consulting, ideally in either the automotive, tech or luxury sector
  • Familiarity with project management and/ or market research
  • High proficiency with MS-Office applications
  • English proficiency
  • Additional languages e.g. German is a plus, but not required
  • Familiarity with Maybach core markets, e.g. China, Korea, or the US, is a plus but not required

Quick facts
Application period: 01.03.2023 - 30.04.2023
Minimum Duration: 10 weeks (starting June or July 2023)
Location: Stuttgart, Germany (hybrid setup possible)
Function: Marketing & Sales
Department: Product Management & Business Development Maybach (TEV/PM)
Team: Strategy & Strategic Projects Maybach
Contact: Jonas Feller |