L'Oréal Brandstorm is a Global Innovation Challenge, an initiative of the L'Oréal Group that aims to offer the participants an experience and an opportunity to innovate in the beauty-tech industry. It enhances participants' entrepreneurial skills and creativity skills, making them ready for the real world.

The competition echoes the L’Oréal philosophy of innovation, entrepreneurship, and excellence to make beauty universal thereby defining the future. It is equally challenging as today’s evolving business landscape so you can try yourselves on a real case that businesses are facing today! We hope you will learn, innovate, and enjoy this mission! 

The program is supported through strong mentorship from senior management, brand managers, and HR throughout the competition journey, which is divided into domestic and international rounds.

Brandstorm mission – what we expect from you 

You will explore opportunities for beauty that are unlocked by new technologies, always at the service of creating connections with consumers, even in real life.

We are inviting you to invent augmented products, services, experiences, and solutions, empowered by new technologies: Augmented and Virtual Reality, Gaming, Artificial Intelligence, and the Metaverse (and associated technologies such as NFTs and Digital Collectibles).

Imagine that you were to provide an omnichannel customer experience of the future. What is it going to look like?

Registrations are open until 3 March 2023. For more information, click here.